Meta Ads May 28, 2026· 5 min read

How much should you actually spend on Meta ads to start?

A realistic starter budget for Indian small businesses — no hype, no vanity numbers.

Calculator, notebook and Indian rupee notes on a desk planning ad budget

For most local Indian businesses, ₹300–₹500/day is enough to gather real data in the first 2–3 weeks.

Below ₹200/day the algorithm doesn't get enough events to optimize, and you'll misread the results.

Once you know your cost-per-lead, scale budget on the ad sets that convert — not the ones with the prettiest creative.

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